There aren't many children's clothes shops on avenue Montaigne, but the fact that Bonpoint is present shows just how the brand is now positioned.
Created in the 70s by Marie-France Cohen, it was at the time the first Parisian children's clothing house, combining smart and glamorous looks and perfect cuts with subtle colours.
However, it's only in the last ten years that the name has really taken off, with boutiques in London, Milan, New York, Tokyo, Beverley Hills and Barcelona.
As well as their trademark country dress, Bonpoint have expanded into perfumes, shoes and opened a 1000m2 concept store in a 17th Century townhouse in Saint Germain. Of course, not everyone can get over there, and we think it's easier to pop into the much nearer avenue Montaigne store!
The Paris Fashion Week has become a major opportunity for fashion designers to present their collections. Fashion Weeks also take place in New York, London, Milan and Madrid. Fashion Week is held in the Carrousel du Louvre and the Tuileries as well as at various other venues throughout the city.
This fall edition will keep you up to date on the very latest trends in the fashion world. Chanel, Dior, Louis Vuitton, Valentino, Paul Smith… These runway shows are held to advertise and to increase sales for famous fashion designers.