It's not so much a store that Dior have on avenue Montaigne but a city within the city. This, their flagship outlet, is room after room after room of grand luxury, obvious ostentation and shameless chic.
And so it should be: Dior owns nearly half of the huge luxury company LVMH which in turn owns a lot of the names you'll see down avenue Montaigne and the Champs Elyéses: Louis Vuitton, Fendi, Celine, Givenchy, Kenzo, Marc Jacobs, Sephora, Guerlain... need I go on?
Founded just over 60 years ago by Christian Dior, on the very spot where the avenue Montaigne store stands today, the company surprisingly created its first perfume almost immediately (whereas many companies only do so many years down the line). Profits were instant and copious, New York was wowed, and with a string of talented designers over the ages including Pierre Cardin, John Galliano, Hedi Slimane and Kris Van Assche, Dior's reputation and influence now seem unbeatable.
Even if fashion is fickle and competition is rife, for the moment at least none can rival the grandeur of the Dior boutique on avenue Montaigne.
The Paris International Sailing and Watersports Fair
Fair has always aimed to share the joy of being on the water with as wide an audience as possible. This annual event is one of the most significant in the nautical world: There will be no fewer than 1,200 exhibitors (Beneteau, Jeanneau, Windward Islands ) and 1,500 brands representing the international sailing scenario. The show is split into different areas which include boarding/skiing, power, speed and performance, sailing events, diving, rental offers, tourism, equipment sales, canoeing and kayaking, rowing, speedboats, services and a specialist bookshop.
Place de la Porte de Versailles
Metro: Porte de Versailles or Balard