If you're a bag person, or a fur person, then you don't need me to explain Fendi.
Founded in 1925 in Rome by Edoardo and Adele Fendi, the brand soon became known for its quality products and expansion started. With Karl Lagerfeld at the creative helm in the 1960s the firm really took off, and world domination was not far behind. Lagerfeld was to work for the company for twenty years, and even created their famous double-F logo.
After creating a line of clothes, Fendi reinvented bags with 'the baguette': not the famous French bread, but a smaller bag to be carried under the arm. Available in hundreds of different styles, success was instant around the globe, creating a real fashion phenomenon. Fendi is now sold in 160 boutiques in 25 different countries.
The avenue Montaigne shop is very recent, dating from early 2008. The opening was marked by a concert by Amy Winehouse with Rihanna, Sofia Coppola, Kanye West, Claudia Schiffer and Jessica Alba in attendance. As you can see, the stars love Fendi, and if your a bag person or a fur person, you're probably in love with Fendi. In which case, the avenue Montaigne store should be your preferred place of worship.
The Paris Fashion Week has become a major opportunity for fashion designers to present their collections. Fashion Weeks also take place in New York, London, Milan and Madrid. Fashion Week is held in the Carrousel du Louvre and the Tuileries as well as at various other venues throughout the city.
This fall edition will keep you up to date on the very latest trends in the fashion world. Chanel, Dior, Louis Vuitton, Valentino, Paul Smith… These runway shows are held to advertise and to increase sales for famous fashion designers.