If you thought that Gucci was a newcomer to the fashion scene, you may be surprised to learn that the House of Gucci has been around since 1921. Founded in Florence by Guccio Gucci (love that name) it has become on the prestigious and recognisable names in fashion.
It hasn't all been plain sailing though. A rough period in the seventies (internal squabbling and poor business decisions) almost brought the business to its knees, and the eighties were hardly much kinder. Yet the company fought back, the brand was floated on the stock exchange and the nineties saw it boom, especially after 1994 when Tom Ford became the creative director (aged just 32!). Although Ford has now moved on, his aura still hangs over the company and its position as an in-demand brand seems to be safe for the moment.
The Paris Fashion Week has become a major opportunity for fashion designers to present their collections. Fashion Weeks also take place in New York, London, Milan and Madrid. Fashion Week is held in the Carrousel du Louvre and the Tuileries as well as at various other venues throughout the city.
This fall edition will keep you up to date on the very latest trends in the fashion world. Chanel, Dior, Louis Vuitton, Valentino, Paul Smith… These runway shows are held to advertise and to increase sales for famous fashion designers.