I always thought of Max Mara as one of the smaller luxury brands, but with over 2,000 stores in 90 countries, and designers such as Karl Lagerfeld, Jean-Charles de Castelbajac and Dolce & Gabbana having worked for them, I'm surely wrong.
Achille Maramotti founded the brand in Italy after the Second World War, with Mara being a shortened version of his surname and Max apparently inspired by a Count Max known for being seldom sober but always stylish! Max Mara clothes were soon to get a reputation as stylish beyond short-lived trends, meaning that buying them was a good long-term investment.
Indeed, Maramotti did rather well with investments, finishing his life as director or deputy director of four financial establishments, helming a group that owns 23 different labels and 38 companies, and listed as one of the top 300 richest men in the world.
Also an art lover, his private collection can now be seen by appointment in its own museum in the Italian countryside.
The Champs Elysees avenue during the winter season is magic. Until February, the avenue shines with fairy lights. To complete the experience, visitors should stop at the giant ferris wheel in the place de la Concorde . For the festive season, this traditional attraction, twinkling with lights, will take you up above the rooftops of Paris to enjoy a breathtaking view of the city. The wheel provides a view upon the Champs Elysees, the Louvre, the Tuileries Garden.