Prada has got to be one of the best-known, most coveted brands on the planet, and surprisingly it's is also one of the oldest, initially founded by the Prada brothers in 1913 in Milan as a shop selling leather goods.
After passing to a daughter-in-law and on again to her daughter, the brand really started its ascension proper in the 1980s with expansion through Europe, a line of shoes and a concentration on dark colours that appealed to the wealthy/trendy. Miu Miu, a younger spinoff brand, was created in the early nineties and the brand continues to expand, widely considered and a status symbol, being mentioned in the title of the film/book “The Devil Wears Prada”.
As one of the coolest names on the planet they obviously had to have a boutique on the coolest, most chic street in the planet. When you're down avenue Montaigne make sure you don't miss it.
One of the best attractions in Paris during Christmas festivities is the Champ Elysées Market. For the holiday season, the avenue looks like a Christmas village.
Christmas market on the Champs Elysées stretches from Concorde Square to the Rond-Point des Champs-Elysées. This year more than 200 chalets will welcome you to for shopping for souvenirs, gifts, traditional crafts and gourmet products.
Just stop for a vin chaud, or hot mulled wine. The Christmas market is opened from 10 AM to midnight.