Array Armani store, avenue Montaigne, Paris

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Armani
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The fashion brands of Avenue Montaigne are mostly French and Italian, and Armani is obviously no exception to this, but one thing that sets it apart is the fact that the company is still owned by the man who founded it, Giorgio Armani, and makes most of its products in-house.

Founded in 1975 with just $10,000, Giorgio is now said to have a personal fortune of $5 billion, and the Armani brand has been expanded to multiple clothes lines (Armani Collezioni, Armani Exchange, Armani Jeans, Emporio Armani and haute couture line Armani Privé) and beyond: perfumes of course, but also home furnishings, cosmetics, a bookshop, flower shop, a line of sweets (!), plus cafés, hotels and restaurants.

The brand seems to exude a certain nonchalant style, for people who don't need bling to give off that aura of self assurance. Avenue Montaigne is where you'll find the best selection of all the Armani brands and products.

photo: JasonW

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