Array Prada store, avenue Montaigne, Paris

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Prada
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Prada has got to be one of the best-known, most coveted brands on the planet, and surprisingly it's is also one of the oldest, initially founded by the Prada brothers in 1913 in Milan as a shop selling leather goods.

After passing to a daughter-in-law and on again to her daughter, the brand really started its ascension proper in the 1980s with expansion through Europe, a line of shoes and a concentration on dark colours that appealed to the wealthy/trendy. Miu Miu, a younger spinoff brand, was created in the early nineties and the brand continues to expand, widely considered and a status symbol, being mentioned in the title of the film/book “The Devil Wears Prada”.

As one of the coolest names on the planet they obviously had to have a boutique on the coolest, most chic street in the planet. When you're down avenue Montaigne make sure you don't miss it.

photo: JasonW

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