Array Jimmy Choo store, avenue Montaigne, Paris

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Jimmy Choo

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After watching endless seasons of Sex and The City (which finished on avenue Montaigne, ironically enough) I was convinced that Jimmy Choo was an American brand. Not so. The company is English and the man himself - now Jimmy Choo OBE no less - is now based in London.

A fairly recent venture (started at the end of the 1980s), the shoe line so venerated in the TV series - and even sung about by Beyonce! - is no longer Mr. Choo's priority (he sold his share to a holdings company a while ago) as he concentrates on his Jimmy Choo Couture business.

However, finely-crafted shoes (often made in Italy) are what he is famous for, and most of his avenue Montaigne store is dedicated to them. There may be fifty Jimmy Choo stores around the world now, but the most elegant address has to be on avenue Montaigne.

photo: JasonW

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